Video Production Creative Brief

    Project Overview




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    What is it?


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    Project Overview


    Summarize, link to, or attach brief company background

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    Demographics or persona of core audience; prioritize if multiple audiences


    Please include if you would like a Bishop included - particularly Bishop Vann


    What are the must-have elements of the campaign (copy, design, tone, legal, etc)


    Saves time, saves money, makes you better looking...


    Joy, wonder, relief, shock, guilt, envy, surprise, pride...


    List positive models in cells, as links, or in row discussions or attachments. Provide reasons you like the campaign.


    Other ideas to get us going? Customer data, taglines, case studies, market research, quotes, press links, etc?


    Provide any corporate standards for graphic design, copy, and tone


    Please upload logos, photographs, stock video, and illustrations to be used in campaign
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