Project Overview Office/Ministry Project Title Client Contact Also list alternates Key Objective What is it? Deadline Date Select Date: Other Key Dates Secondary use dates, key signoff dates, etc Milestone: Select Date: Milestone: Select Date: Milestone: Select Date: Project Overview Background on Program Summarize, link to, or attach brief company background Optional File Upload: Target Audience Demographics or persona of core audience; prioritize if multiple audiences Spokespersons Needed (Bishops) Please include if you would like a Bishop included - particularly Bishop Vann Key Components of Campaign (Beyond video asset) What are the must-have elements of the campaign (copy, design, tone, legal, etc) Your Offering's Functional Benefits Saves time, saves money, makes you better looking... What Emotions Should Campaign Evoke? Joy, wonder, relief, shock, guilt, envy, surprise, pride... List Campaigns You Admire, and Why List positive models in cells, as links, or in row discussions or attachments. Provide reasons you like the campaign. What Else Might Aid our Creative Team? Other ideas to get us going? Customer data, taglines, case studies, market research, quotes, press links, etc? Attach Your Company's Brand Guidelines Provide any corporate standards for graphic design, copy, and tone Attach Key Assets Please upload logos, photographs, stock video, and illustrations to be used in campaign Upload File: Upload File: Upload File: Upload File:
