Video Production Creative Brief

Project Overview




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What is it?


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Project Overview


Summarize, link to, or attach brief company background

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Demographics or persona of core audience; prioritize if multiple audiences


Please include if you would like a Bishop included - particularly Bishop Vann


What are the must-have elements of the campaign (copy, design, tone, legal, etc)


Saves time, saves money, makes you better looking...


Joy, wonder, relief, shock, guilt, envy, surprise, pride...


List positive models in cells, as links, or in row discussions or attachments. Provide reasons you like the campaign.


Other ideas to get us going? Customer data, taglines, case studies, market research, quotes, press links, etc?


Provide any corporate standards for graphic design, copy, and tone


Please upload logos, photographs, stock video, and illustrations to be used in campaign
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